China Market Insights 2026

China remains one of the world's most valuable luxury source markets, but the traveller has changed. Today's affluent Chinese travellers are more experienced, more well-travelled, and looking for something beyond traditional luxury.

We've partnered with Travel World China to produce a complimentary China Market Insights 2026 report, exploring what's now driving demand among China's luxury travellers and what it means for destinations and suppliers.

Whether you're a destination, hotel, DMC or experience provider, these insights offer a valuable overview of one of luxury travel's most resilient outbound markets.

Download the Chinese Luxury Traveller Insights Report

Produced in collaboration with Travel World China, this 2026 report explores how China's luxury travellers are moving beyond traditional luxury toward authenticity, remote destinations, and personalised journeys.