The event begins with the arrival day and evening reception in Lake Tahoe on Sunday March 22 and concludes with departure day on Wednesday March 25. Meetings, experiences, snow activities and evening receptions will take place across various venues in Lake Tahoe. For the latest updates and timings, please refer to the digital agenda on our platform or mobile app.

Californian suppliers must apply via Visit California. Luxury buyers can apply via our registration form.

We will be hosting a live Q&A on Monday 16 March at 9am PST (Buyers) and 10am PST (Suppliers) which is intended to guide you through what to expect at the event and how it will work.

We will cover all you need to know about the event, from understanding the programme and the dress code, concluding with a live Q&A to ensure you are fully briefed. Please note, the webinar will be recorded should you be unable to join at this time.

Register your attendance on the event platform.

Cancellation policies vary for Buyers and Suppliers. Please refer to the specific terms outlined during registration or contact our team for further details. 

For California Luxury Forum, the buyer cancellation deadline is January 30 2026. The flight submission deadline is January 30 2026, if flights have not been submitted or the approved buyer cancels their place without nominating an acceptable replacement after January 30, Connections Luxury reserves the right to apply a £2,000 cancellation fee.

Before the event, you will have the opportunity to create your meeting ‘wish list’. Using our platform, you can select 10 ‘Must-meets,’ 20 ‘Meets,’ and 5 ‘No thanks.’ Our AI-powered technology will then generate your personalised agenda of pre-scheduled one-to-one appointments.

You will be able to create your wish list 6 weeks before the event.

Comprehensive guidance on using the event platform and app is available on the platform itself, including detailed video tutorials to help you navigate the features. Access the playlist here.

There is one Connections Luxury app for all events and the year-round community hub. Download it from your app store (App Store or Google Play) and log in to access event details and connect with other members.

The agenda is available on the event platform and app and is released in stages. Initial timings are shared in advance, followed by your personalised agenda of appointments closer to the event date. We will also send regular email updates with key dates and information.

Once your personalised agenda is finalised, changes are limited. However, if you have any urgent requests, please contact our team directly, and we’ll do our best to assist.

Yes, you can! On the desktop version of the event platform, click your profile icon, select ‘Export,’ and choose to download your meeting list as an Excel or CSV file.

The event takes place in Lake Tahoe in March, so please expect cold, winter conditions.

During the day, meetings can take place in a more memorable way through shared Connections Experiences. We recommend smart casual clothing and comfortable footwear so you can move easily between meetings and fully enjoy what we have planned.

For snow-based activities, please bring warm, waterproof clothing, including a winter jacket, hat, gloves and goggles. All ski equipment will be provided, including helmet, poles, boots, skis or a snowboard.

Buyers attending the Yosemite FAM trip should also bring suitable hiking clothing and footwear.

Evenings are more relaxed and social, so feel free to dress up if you wish.

Yes. Ski and snowboard equipment will be provided, including a helmet, poles, boots, skis or a snowboard.

Please note that you will still need to bring your own warm, waterproof clothing, including a jacket, hat, gloves and goggles.

Yes, complimentary transportation will be provided between official event venues. More details will be shared on the platform closer to the event date.

For buyers only, airport transfers are provided on the event arrival and departure dates. We will only provide transfers from Reno-Tahoe International Airport (airport code: RNO) on arrival and Fresno Yosemite International Airport (code: FAT) on departure.

Contact our team directly for assistance. We will provide a visa support letter and hotel confirmation for Buyers requiring documentation.

As a hosted Buyer, you will enjoy:

• Six nights luxury accommodation across Lake Tahoe and Yosemite (4 nights at The Ritz-Carlton Lake Tahoe, 2 nights at Firefall Ranch).

• Pre-scheduled one-to-one meetings with California’s leading luxury brands.

• Hosted meals, destination activities and networking throughout.

• Airport transfers to and from hotel on arrival and departure days. We will only provide transfers from Reno-Tahoe International Airport (airport code: RNO) on arrival and Fresno Yosemite International Airport (code: FAT) on departure.

• A curated FAM trip to Yosemite to boost your product knowledge.

For California Luxury Forum, we will be welcoming luxury FIT agencies from Australia, Brazil, Canada, China (Mainland), France, Germany, India, Mexico, Middle East, UK and US.

Preference will be given to existing members of the community who apply in a timely manner. Each application is reviewed based on level of business spend (both current and potential) as well as compatibility with the suppliers who will be represented.

Please contact the buyer team member handling your enquiry.

Please contact our team to discuss options for additional attendees.

In addition to pre-scheduled one-to-one appointments, there are networking receptions, lunches, and unique activities designed to foster meaningful connections.

You can access all attendee's contact details through our event app throughout the event and 1 month after the event date.

Attending one of our community events automatically grants you membership in Connections Luxury. As a member, you gain year-round access to our digital platform and app, where you can browse, discover, and connect with others in the community.

Our team will be available on-site at the event helpdesk. Ahead of the event, you can email us (enquiries@weareconnections.com) for assistance.