LAKE TAHOE

CALIFORNIA

MARCH 21-26, 2026 (Buyers)

MARCH 22-24, 2026 (Suppliers)

If closing deals on the ski slopes while connecting with high-net-worth adventure travellers is key to your business, this event gets you in front of the people who matter.

California Luxury Forum makes its debut at Lake Tahoe in March next year, bringing together the world's most influential luxury travel designers to connect with California's premier luxury travel brands through one-to-one meetings and immersive slope-side experiences.

APPLY TO ATTEND

📈 With California's tourism market reaching a record-high $157.3 billion in 2024 and forecast to grow to $158.1 billion in 2025, plus Lake Tahoe's estimated direct tourism spending at $4.5 billion generating nearly $10 billion in total economic impact, this event offers an unrivalled opportunity to build lasting business relationships in one of the world's most valuable and fastest-growing luxury destination markets.

Who is attending

35

California Luxury Travel Suppliers

High-end Hotels, DMCs, Regional Tourist Boards, and Transportation

35

Global Luxury Travel Buyers

Premium Travel Agencies, Concierge Companies, Wedding and Event Planners

BUYER REGIONS

30%

North America

70%

Rest of World

A look back at 2024

“The California Luxury Forum provides a perfect exposure to what California has to offer. We were treated so incredibly well, and every part of the event was top-notch. Due to its smaller size, we really got to know each other, both suppliers and buyers.”

- Lisa Bussinelli, Front Porch Travel

Event Partners & Supporters