MARCH 21-24, 2026
LAKE TAHOE
CALIFORNIA
If closing deals on the ski slopes while connecting with high-net-worth adventure travellers is key to your business, this event gets you in front of the people who matter.
From March 21–24, 2026, California Luxury Forum makes its debut at Lake Tahoe, bringing together the world's most influential luxury travel designers to connect with California's premier luxury travel brands through one-to-one meetings and immersive slope-side experiences.
📈 With California's tourism market reaching a record-high $157.3 billion in 2024 and forecast to grow to $158.1 billion in 2025, plus Lake Tahoe's estimated direct tourism spending at $4.5 billion generating nearly $10 billion in total economic impact, this event offers an unrivalled opportunity to build lasting business relationships in one of the world's most valuable and fastest-growing luxury destination markets.
Who is attending
35
Global Luxury Travel Suppliers
High-end Hotels, DMCs, Tourist Boards, and Transportation
35
Regional Luxury Travel Buyers
Premium Travel Agencies, Concierge Companies, Wedding and Event Planners
BUYER REGIONS
30%
North America
70%
Rest of World
A look back at 2024
“The California Luxury Forum provides a perfect exposure to what California has to offer. We were treated so incredibly well, and every part of the event was top-notch. Due to its smaller size, we really got to know each other, both suppliers and buyers.”
- Lisa Bussinelli, Front Porch Travel
Event Partners & Supporters
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![Visit California]()
Host Destination
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![Lake Tahoe]()
Event Partner
Apply for your place
Need more information? Read our frequently asked questions.
Welcoming leading local travel companies, hoteliers and tourist boards who are seeking to attract luxury travellers from around the world.
Luxury Supplier
Luxury Buyer
Welcoming luxury buyers from around the world who want to meet leading travel companies from California.