26-29 APRIL 2026

A new destination edition, delivered in partnership with Visit Hungary, for luxury travel agencies looking to expand their European offering.

The first edition of Explore Hungary with Connections will take place from 26–29 April 2026.

This event brings together 25 leading Hungarian luxury suppliers and 25 handpicked international travel agencies, through a programme of pre-scheduled meetings, hosted experiences and regional discovery.

Why Hungary as a luxury destination?

While many journeys begin in Budapest, with its grand boulevards, thermal palaces and the Danube at twilight, few realise this is only the beginning.

Beyond the capital lies a country of remarkable depth, from Tokaj’s historic vineyards and Lake Balaton’s private retreats to countryside estates, wellness experiences and refined regional gastronomy.

Explore Hungary invites agencies to look past the postcard and uncover a destination suited to extended itineraries, deeper storytelling and distinctive luxury travel programmes.

Who is attending

80%

EUROPE

20%

NORTH AMERICA

25

Hungarian Luxury Travel Suppliers

High-end Hotels, DMCs and Transportation

25

Luxury Travel Buyers

Private Travel Designers, Tour Operators, MICE and Leisure.

BUYER REGIONS

Our Host Venues

Párisi Udvar Hotel Budapest

BUYER HOST HOTEL
Housed in a breathtaking neo-Gothic and neo-Moorish arcade palace, this extraordinary property puts our luxury travel agencies at the very heart of the city.
Anantara New York Palace Budapest Hotel

BUYER HOST HOTEL
Steeped in Belle Époque grandeur, this gilded landmark offers buyers an unforgettable place to call home during the event.
Kimpton BEM Budapest

BUYER HOST HOTEL
A sleek, design-forward retreat in the Buda hills, where select luxury buyers will stay and recharge in style.
Duna Cruises

BUYER DANUBE RIVER CRUISE
Led by Duna Cruises, buyers will glide along the iconic Danube taking in Budapest's stunning skyline before coming ashore for the Sunday welcome reception.
Aria Hotel Budapest

SUNDAY WELCOME RECEPTION
Our welcome reception will be hosted at Aria Hotel Budapest, an award-winning property in the heart of Budapest.
Kozmo Hotel Suites & Spa

MONDAY MEETINGS VENUE
Nestled among the city's most iconic landmarks, this 5-star boutique sets the scene for a day of meaningful one-to-one meetings.
W Budapest

MONDAY EVENING DINNER
W Budapest, set within the historic Drechsler Palace on UNESCO-listed Andrássy Avenue, the setting for our first evening dinner.
Café Gerbeaud

TUESDAY MEETINGS VENUE
Network where history was made, Café Gerbeaud, an institution on Vörösmarty Square since 1858, offers the perfect backdrop for a morning of networking.
Gundel Cafe Patisserie Restaurant

TUESDAY CLOSING DINNER
Our closing dinner is set at Gundel, a cornerstone of Hungarian gastronomic culture for over 130 years, providing one of the most memorable send-offs.

Additional information

- 3 nights hosted in a luxury hotel in Budapest (26–29 April)
- Complimentary airport transfers on arrival and departure days
- Pre-scheduled one-to-one meetings with Hungarian luxury partners
- Destination experiences and site visits beyond Budapest
- A curated social and cultural programme
- The opportunity to extend your stay on a post-event FAM trip
This edition is ideal for luxury travel agencies looking to:
- Expand their European portfolio
- Develop stronger regional knowledge
- Build direct relationships with local partners
- Create more varied, longer-stay itineraries
Please contact Visit Hungary to enquire about attending as a luxury Hungarian travel supplier, sponsor or host venue.