26-29 APRIL 2026

A new destination edition, delivered in partnership with Visit Hungary, for luxury travel agencies looking to expand their European offering.

The first edition of Explore Hungary with Connections will take place from 26–29 April 2026.

This event brings together 25 leading Hungarian luxury suppliers and 25 handpicked international travel agencies, through a programme of pre-scheduled meetings, hosted experiences and regional discovery.

Why Hungary as a luxury destination?

While many journeys begin in Budapest, with its grand boulevards, thermal palaces and the Danube at twilight, few realise this is only the beginning.

Beyond the capital lies a country of remarkable depth, from Tokaj’s historic vineyards and Lake Balaton’s private retreats to countryside estates, wellness experiences and refined regional gastronomy.

Explore Hungary invites agencies to look past the postcard and uncover a destination suited to extended itineraries, deeper storytelling and distinctive luxury travel programmes.

Who is attending

80%

EUROPE

20%

NORTH AMERICA

25

Hungarian Luxury Travel Suppliers

High-end Hotels, DMCs and Transportation

25

Luxury Travel Buyers

Private Travel Designers, Tour Operators, MICE and Leisure.

BUYER REGIONS

Additional information

- 3 nights hosted in a luxury hotel in Budapest (26–29 April)
- Complimentary airport transfers on arrival and departure days
- Pre-scheduled one-to-one meetings with Hungarian luxury partners
- Destination experiences and site visits beyond Budapest
- A curated social and cultural programme
- The opportunity to extend your stay on a post-event FAM trip
This edition is ideal for luxury travel agencies looking to:
- Expand their European portfolio
- Develop stronger regional knowledge
- Build direct relationships with local partners
- Create more varied, longer-stay itineraries
Please contact Visit Hungary to enquire about attending as a luxury Hungarian travel supplier, sponsor or host venue.