7-10 JUNE 2026

We return to Seoul for its fifth edition, delivered in partnership with Seoul Metropolitan Government, for luxury travel agencies looking to expand and elevate their Asia offering.

The fifth edition of Explore Seoul with Connections will take place from 7-10 June 2026.

This event brings together 30 leading Seoul luxury suppliers and 30 handpicked international travel agencies, through a programme of pre-scheduled meetings, hosted experiences and regional discovery.

Why Seoul as a luxury destination?

Seoul has never needed to seek recognition. Centuries of craft, culture, and an uncompromising standard of care have ensured it. This is a city where 12th-century hanoks and Michelin-starred kitchens exist in complete accord, each holding the same quiet standard, each entirely itself. Where generational artisans shape work that cannot be rushed, cuisine follows the season with genuine devotion, and hospitality is an expression of sincerity rather than service. Seoul is what luxury looks like when it has been perfected over time.

Explore Seoul invites agencies to bring their most discerning clients to a city that is, without question, one of the world's great undiscovered luxuries.

Who is attending

30

Seoul Luxury Travel Suppliers

High-end Hotels, DMCs and Transportation

30

Seoul Travel Buyers

Private Travel Designers, Tour Operators, MICE and Leisure.

BUYER REGIONS

36%

32%

EUROPE

NORTH AMERICA

32%

SOUTH AMERICA

Our Host Venues

Sofitel Ambassador Seoul

BUYER HOST HOTEL & SUNDAY WELCOME RECEPTION
The hotel brings a distinctly Parisian sensibility to one of Seoul's most affluent neighbourhoods. Panoramic lake views, an elegant marble lobby, and a rooftop bar on the 32nd floor set the tone.
Signiel Seoul

MAIN MEETINGS VENUE
Our base for one-to-one meetings and shared experiences throughout the programme. Panoramic views across the Han River and the Seoul skyline.
JW Marriott Hotel Seoul

MONDAY EVENING RECEPTION
Set in the heart of Seoul, the JW Marriott Hotel Seoul brings the group together for the first shared dinner of the programme. An evening to settle in and exchange early impressions.
The Shilla Seoul

TUESDAY MEETINGS VENUE
The Shilla Seoul brings the final day of one-to-ones to a close in a setting that has set the standard for Korean luxury since 1979.
Nostalgia Hanok Hotel

TUESDAY GROUP EXPERIENCES VENUE
Tucked into Bukchon Hanok Village, steps from Gyeongbokgung Palace, Nostalgia is a collection of privately held traditional Korean homes.
Samwon Garden

TUESDAY CLOSING DINNER
The finds the group around the grill at Samwon Garden, a Michelin-recognised Seoul institution since 1976, with Hanwoo Board-certified Korean beef at the centre of it.

Additional information

- 3 nights hosted in a luxury hotel in Seoul (7-10 June)
- Complimentary airport transfers on arrival and departure days
- Pre-scheduled one-to-one meetings with Seoul luxury partners
- Destination experiences and site visits beyond Seoul
- A curated social and cultural programme
- The opportunity to extend your stay on a post-event FAM trip
This edition is ideal for luxury travel agencies looking to:
- Expand their Asia portfolio
- Build direct relationships with local partners
- Create more varied, longer-stay itineraries
Please contact Seoul Metropolitan Government to enquire about attending as a luxury Seoul travel supplier, sponsor or host venue.