The fourth edition of Explore Seoul with Connections will take place from 7-10 June 2026.

This event brings together 35 leading Seoul luxury suppliers and 35 handpicked international travel agencies, through a programme of pre-scheduled meetings, hosted experiences and regional discovery.

Why Seoul as a luxury destination? ​

Seoul doesn't ask to be understood; it rewards those who look closer.

A city where ancient royal palaces sit in the shadow of luxury hotels, where generational artisans work beside Michelin-starred chefs redefining Korean cuisine on the world stage. For luxury travellers, Seoul offers something increasingly rare: a destination that is entirely itself.

Private access to heritage hanok estates, bespoke experiences within the city's most storied neighbourhoods, and a wellness culture rooted in centuries of ritual, Seoul delivers the kind of depth that turns a city break into a genuine cultural immersion.

Explore Seoul invites agencies to bring their most discerning clients to a destination that has mastered the art of being both ancient and ahead of its time.