The Golden State of Luxury
With Connections Luxury Americas West just around the corner, one of our destination partner Visit California is ready to inspire your next big booking and prove why the Golden State continues to set the standard for luxury travel.
In California, luxury is guided by a playful spirit, an openness to discovery, and a love of the original and the innovative. Wellness and vitality infuse daily life, reflected in healing spa escapes, outdoor adventures beneath endless blue skies, and a culinary scene that sets global trends while remaining rooted in authenticity. Equally compelling are California’s cultural richness and status as a global leader in entertainment, where visitors can immerse themselves in world-class museums, groundbreaking architecture, legendary film and music industries, and vibrant festivals that showcase the state’s boundless creativity. Together, these elements create a dynamic, ever-evolving definition of luxury found only in the Golden State.
This golden thread of luxury weaves through every corner of the state, seamlessly connecting travellers with opportunities for self-discovery, inspiration, and delight. Whether savouring a Michelin-starred meal overlooking the Pacific, indulging in wine tastings framed by vineyard vistas, or retreating in a desert hideaway designed for pure tranquillity, California redefines what luxury can be. It is approachable, youthful, and passionately creative—an experience that is free of pretence but full of wonder, where every moment feels tailor-made and every journey becomes unforgettable.
Wellness: It’s in California’s Nature
California shines as the ultimate wellness destination, where rejuvenation is woven seamlessly into everyday life. Beyond world-class spas, the state offers an expansive spectrum of restorative experiences—nature-based healing, mindful design, culinary wellness, movement, and indigenous practices—all set against some of the world’s most awe-inspiring landscapes.
From the sun-soaked coastline and towering redwoods to desert oases and mountain retreats, California provides effortless access to nature’s most powerful remedies. Whether indulging in sensory-rich escapes, embracing clean living in pristine settings, or embarking on transformational journeys of self-discovery, travellers find that the Golden State speaks to every path of wellness—the Hedonist, the Purist, and the Seeker alike.
Culinary: Locally Grown, Globally Influenced
California’s culinary scene serves up a rich blend of artistry, authenticity, and terroir, grounded in a Slow Food ethos. Chefs draw inspiration from the state’s unrivalled bounty—vibrant produce from family farms, sustainably raised meats from regenerative ranches, and the freshest catch from Pacific fisheries—transforming superior ingredients into cuisine that is both innovative and deeply rooted in place. Infused with international influences and shaped by the state’s cultural diversity, California’s kitchens celebrate flavours from around the globe while reflecting their local foundations. This dedication to quality, provenance, and creativity elevates every dining experience, from intimate farm-to-table gatherings and elaborate omakase tasting menus to exquisite wine pairings and chef-led culinary journeys.
Let Us Entertain You: California’s Cultural Capital
California stands as the world’s cultural capital, offering luxury travellers unparalleled access to entertainment and the arts. Here, VIP upgrades and red-carpet moments are not the exception but the expectation—whether it’s exclusive screenings and backstage passes in Hollywood, private gallery tours and curated arts itineraries in San Francisco, or front-row seats at world-class concerts and major sporting events. From fashion weeks to film premieres, Silicon Valley tech showcases to iconic music festivals, California delivers a dynamic blend of creativity and cultural credibility. For those seeking the extraordinary, the state transforms entertainment into an aspirational layer of luxury, elevating every journey with unforgettable insider access.
Connections Luxury Americas in West Hollywood will take place from 9-12 November 2025 in partnership with Visit West Hollywood.
We return for our second Americas edition, bringing together top travel designers from across North, Central and South America, plus a select international mix, to meet global luxury travel brands through one-to-one meetings and immersive experiences.