Tokyo, considered.
A guide to the world’s most requested city: the trends, the openings, the addresses and the people who unlock them.
WHY TOKYO, WHY NOW
A city that never needs to raise its voice
Tokyo’s luxury is not loud. It is considered, intentional and deeply personal: a private counter with eight seats, a ryokan stay arranged by someone who knows the owner, a neighbourhood only a local would know to walk through.
For 2027, the world has caught up. Japan is now the most requested destination among luxury travel advisors, and Tokyo the most requested city. This hub brings together what Connections has learned from five editions in the city.
Tokyo, in numbers
No. 1
Japan: most requested luxury destination for 2027
19%
Of Japan’s visitor spend comes from 2.4% of travellers
No. 1
Tokyo: most requested city worldwide
14%
Rise in Tokyo luxury room rates, early 2026
THE 2027 OUTLOOK
Six trends shaping luxury Tokyo
01
Japan takes the top spot
For the first time in more than two decades, Japan has overtaken Italy as the destination advisors are asked for most. Demand is no longer the question. Access and availability are.
03
Experiences over shopping
Visitor spending is moving from boutiques to dining, stays and culture. Travellers want to make something, learn something and meet someone: sword making, zazen, a bespoke fragrance.
05
Three generations, one trip
Multigenerational travel is the leading trend for 2027, and Japan ranks second worldwide for family travel. Safe, seamless and endlessly varied, Tokyo suits every age at the table.
02
Privacy is the new status
Ultra-luxury travellers want to step around the queue. In Tokyo that means private access: the Toyosu tuna auction before dawn, a private sushi counter, a temple opened after hours.
04
Longer, slower, multi-stop
Travellers are building longer single-country journeys with contrasting stops. Tokyo is the natural anchor: Kyoto is about two hours and 15 minutes away by Shinkansen.
06
Wellness with purpose
Wellness leads solo travel, and travellers now plan around goals, not just places. Tokyo’s sky-high spas, meditation and onsen culture give the city a calm few expect.
The Connections address book
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![The Peninsula Tokyo]()
The Peninsula Tokyo
One of the city's most iconic luxury properties will serve as the official buyer host hotel and the exclusive venue for the Sunday welcome reception.
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![The Classic House at Akasaka Prince]()
The Classic House at Akasaka Prince
Nestled in the heart of Tokyo, The Classic at Asaka House will serve as the exclusive meeting venue, offering an intimate and refined atmosphere.
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![1 Hotel Tokyo]()
1 Hotel Tokyo
Renowned for its commitment to sustainability and its stunning natural aesthetic, 1 Hotel Tokyo sets the perfect stage for the Tuesday meetings.
New for 2027
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![Waldorf Astoria Tokyo Nihonbashi]()
Waldorf Astoria Tokyo Nihonbashi
The brand’s first hotel in Japan: 197 rooms from 60 square metres across the top floors of Tokyo Midtown Nihonbashi, with three restaurants, Peacock Alley, an indoor pool and spa.
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![Hotel Gajoen Tokyo, LXR Hotels & Resorts]()
Hotel Gajoen Tokyo, LXR Hotels & Resorts
A Tokyo original with nearly 100 years of history and art-filled interiors, joining Hilton’s LXR collection: 60 rooms and suites, five dining venues and the heritage-listed Hundred-Step Staircase.
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![Nohga Hotel Shinjuku Gyoen]()
Nohga Hotel Shinjuku Gyoen
A 72-room boutique hotel overlooking Shinjuku Gyoen National Garden. Every room has a private balcony, and the top-floor Gyoen Suites have park-facing bathtubs.
WHAT TO DO
Access, not attractions
The future of luxury travel is no longer about seeing culture. It is about being let in. These are the specialists in the Connections community who hold the keys.
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Private access to the Toyosu tuna auction, sushi with the chef, and anime and manga behind the scenes.
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Zazen meditation, traditional sword making and bespoke fragrance creation.
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Curated cultural encounters that help preserve the heritage they share.
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Destination specialists for bespoke itineraries, private touring and seamless logistics across Japan.
FROM THE EDIT
Read more on Tokyo
MEET TOKYO IN PERSON
Explore Tokyo with Connections 2027
14-17 FEB 2027
We return to Tokyo, delivered in partnership with Tokyo Convention & Visitors Bureau, for luxury travel agencies looking to expand and elevate their Japan offering.
The fifth edition of Explore Tokyo with Connections will take place from 14-17 February 2027.
This event brings together 30 leading Tokyo luxury suppliers and 30 handpicked international travel agencies, through a programme of pre-scheduled meetings, hosted experiences and regional discovery.
